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Contact: Justin Reed
Phone: 360-738-3190


America's aviation employees remain the "unsung" heroes of our "new nervous" world. Every day aviation employees, a million strong, deal with anxiety: is the man loitering in the aisle a threat? Is the baggage in the cargo hold safe? Is the bag left unattended by the terminal doorway sinister? Despite these stresses as well as lingering painful memories from 9/11, many aviation employees - those who fly as well as those who offer support on the ground - continue to focus outside themselves and on the needs of others., seeks to put the "sung" back in "unsung" heroes by focusing on aviation employees who remain committed to "doing for others" during a period of industry turbulence. The site gives aviation employees an opportunity to tell "Why I Fly," as they share not only how they maintain their passion for their work, but why they continue to hold to the ideal of serving others despite economic and emotional stresses.

Developed by Tom Murphy, a career aviation employee (, the site focuses on a theme Murphy learned from friends and colleagues he interviewed after 9/11. Finding himself "stuck" nearly two years after the attacks, Murphy went back to friends and colleagues at Newark, Logan and Dulles -the three airports used as departure points for the terrorist attacks - and at American and United Airlines, to learn what they have been doing to recover. He discovered that those who were "moving forward" were those who had found a purpose, some way to come outside themselves and "do for others."

In addition, Murphy wrote a book based on his research, Reclaiming the Sky, which will be published in September by AMACOM. He plans to contribute all profits from sales of the book to aviation charities.

"I'd like to grow to become a full scale resource for aviation employees," Murphy said. "The memory of losses on 9/11 linger, even as aviation employees must do more with less in an environment increasingly (and necessarily) focused on security. How do you do that, deal with the pressures? Who's looking at this from the point of view of employees? I'd like to become that, a forum to help people recover from 9/11, as well as a "clearinghouse" for information management and staff can use to meet the needs of aviation employees during this period of turbulence."

Both the WINGS Foundation, a charity that assists American Airlines Flight Attendants, and CAUSE, the foundation that assists United Airlines Flight Attendants, have "links" listed on the site. In one of their current projects Murphy and his colleagues are working to build a database that will list charities and community service projects around the country. The goal is to give aviation employees access to opportunities to "do for others" as way to recover from 9/11, other loses, or simply fulfill themselves.

For information about the program, including how to suggest an aviation charity for inclusion on the site - log onto